Instagram is known as the most popular platform for publishing photos. The social network follows trends and launches new services. Now every minute hundreds of thousands of users upload here not only new posts with photos, but also videos. During its existence, Instagram has added several new services.
The reels service was created as an alternative to TikTok, where users usually post entertaining content that is accessible to everyone. Launched in 2018, IGTV, which was supposed to compete with YouTube, was renamed Instagram TV in 2021. Stories, where users post highlights from their lives, are entirely an Instagram invention. The story service has become very popular, and its counterpart has been added by many services in one form or another.
What is an IGTV video?
The IGTV long video service is a section where users can post videos up to an hour long. There is no separate button in the app for IGTV videos because this video format has lost its relevance and users used to search for such videos very rarely. Short videos are trending now. That's why Instagram is focusing on reels and there is a button in the center of the lower control panel for this section.
The section with IGTV videos is available only on the pages of users who have uploaded videos of this format. IGTV videos are not popular among ordinary users, but brands are still actively uploading such videos to their accounts. There is no opportunity to download Instagram IGTV videos in this section.
You can post videos to IGTV Instagram through the Instagram app or website, or through the dedicated IGTV app. Videos can be in any orientation - both vertical and horizontal. Since videos are posted in this section are long up to 60 minutes, they require mandatory editing. You can upload files in MP4 format. Similar to Youtube, for each IGTV video you can upload a cover page.